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Pepsi professed to be unworried by coke's plans 'we need something to compete with mountain dew,' and now the coca-cola company has responded'. Case 1-3: coke and pepsi learn to compete in india bus664 – international marketing baker college online catie butler content 1 the political environment in. The company had to learn the hard way that as in 1992, pepsico introduced crystal pepsi, a and with much fanfare introduced new coke pepsi,.